7 Keys to Get the Raise and Promotion You Deserve: The Complete Guide to Salary Negotiation and Career Advancement

Stop Being the Best-Kept Secret in Your Organization—It's Time to Get Paid What You're Actually Worth

 

Picture this: You're working late again while your male colleague leaves at 5 PM to play golf with the boss. Next month, he gets the promotion you deserved. Sound familiar? You're not imagining it—and you're definitely not alone.

Leadership and Salary Negotiation Expert Christy Rutherford has spent over 20 years watching brilliant, hardworking professionals get passed over for one simple reason: they never learned how to advocate for themselves. That's why she's helped hundreds of professionals secure over $20 million in salary increases, with 27 participants doubling their salaries in just five years. 

This course has only been available to her $16k clients, but now she's opening it up to you so you can secure your financial future in these challenging times.

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The Uncomfortable Truth About Your Career

You've been playing by the wrong rules. While you're volunteering for extra projects and eating lunch at your desk, your colleagues are building relationships with decision-makers and positioning themselves for advancement. The harsh reality? Your work doesn't speak for itself—you have to.

Here's what's really happening:

  • 68% of professionals never negotiate their salary—and lose up to $1.5 million in lifetime earnings because of it
  • 80% of high-paying jobs are never posted online—they're filled through relationships and referrals
  • The people getting promoted aren't necessarily the most qualified—they're the ones who know how to articulate their value

Why Smart, Capable People Stay Stuck

You don't know your market value. Most professionals have no idea what they're actually worth, so they accept whatever is offered. Without this knowledge, you're negotiating blind.

You're uncomfortable "bragging." You were taught to be humble, let your work speak for itself, and wait to be noticed. Meanwhile, your colleagues are confidently showcasing their achievements and asking for what they want.

You lack strategic relationships. The best opportunities don't go to the most qualified person—they go to the person the decision-maker knows and trusts. If you're not in those conversations, you're not in consideration.

You're burning out instead of building up. You think working harder will get you noticed, but exhaustion kills the confidence you need to negotiate effectively. You can't demand your worth when you don't feel worthy.

Who This Course Transforms

You're ready for this course if:

  • You're tired of watching less qualified colleagues get promoted ahead of you
  • You suspect you're being underpaid but don't know how to prove it
  • You've been in the same role for years without significant salary growth
  • You want to advance but don't know how to position yourself strategically
  • You're ready to stop being humble and start being heard

This works across all industries: Technology, healthcare, finance, government, non-profit, consulting, education, and beyond. The principles are universal—the application is personal.

RECEIPTS

Proven Results You Can Trust

This isn't theory or generic advice. These are real results from real women.

$20 Million and counting

The 7 Keys That Change Everything

This isn't another generic career course. These are the exact strategies that have transformed careers across every industry—from tech startups to Fortune 500 companies, from healthcare to government. When you master these keys, you'll never again wonder why others are getting ahead while you're standing still.

MODULE 1

Strategic Relationship Building

Stop eating lunch at your desk while your colleagues build career-advancing connections. Learn how men consistently get promoted by networking strategically with decision-makers.

  • Identify key decision-makers in your organization
  • Build authentic professional relationships that lead to opportunities
  • Network effectively without feeling salesy or inauthentic
MODULE 2

Self-Care for Professional Success

Burnout kills negotiation confidence. Discover how meditation, boundaries, and strategic self-care create the mental clarity needed to recognize and demand your worth.

  • Develop the mental clarity needed for confident negotiations
  • Establish boundaries that enhance your professional reputation
  • Create sustainable habits that support long-term career growth
MODULE 3

Know Your Market Value

You can't negotiate what you don't know you're worth. Master the exact process to calculate your market value and document achievements that command top dollar.

  • Calculate your worth using industry data and performance metrics
  • Conduct comprehensive market research for your role and industry
  • Document your achievements in quantifiable terms
MODULE 4

Articulate Your Value Proposition

Stop hiding your accomplishments in boxes. Learn how to showcase your achievements powerfully without feeling "braggadocious" or uncomfortable.

  • Craft compelling narratives about your contributions
  • Present your achievements in ways that resonate with leadership
  • Build an "accomplishment inventory" that commands attention
MODULE 5

The Art of Asking

"Just work hard and raises will come" is terrible advice. Master the psychology and timing of asking for exactly what you want—and getting it.

  • Master the psychology of salary negotiation
  • Time your requests for maximum impact
  • Frame your asks in terms of business value
MODULE 6

Advanced Negotiation Strategies

Salary is just the beginning. Discover how to negotiate multiple benefits simultaneously and turn "no" into "let's find another way" with confidence.

  • Negotiate beyond salary: benefits, flexibility, professional development
  • Handle objections and counteroffers with confidence
  • Secure multiple wins in a single negotiation
MODULE 7

Strategic Career Transitions

Sometimes loyalty becomes career quicksand. Learn when to leave, how to access the 80% of jobs never advertised, and position yourself as the obvious choice.

  • Recognize when it's time to seek new opportunities
  • Leverage hidden job markets where 80% of positions exist
  • Position yourself as the top candidate before roles are posted

Your Investment vs. Your Return

Consider this: The average participant increases their salary by $15,000-$50,000 within the first year. That means this course pays for itself many times over with just one successful negotiation. But the real value? The confidence, skills, and strategic thinking that will serve your entire career.

What's included:

  • 7 comprehensive video modules you can complete at your own pace
  • Downloadable worksheets, templates, and research tools
  • Real conversation scripts and negotiation frameworks
  • Industry-specific salary data and market research guides
  • Lifetime access to all materials and future updates
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 About Christy Rutherford

Christy Rutherford is an Executive Coach and Career Strategist who has helped professionals earn over $20 million in salary increases—without burning out or selling themselves short.

A Harvard Business School Alumna, Christy is also a certified Executive Coach from Georgetown Univ. Christy also took three negotiation classes at HBS and won a pitch competition at the Launching New Ventures course in 2018, so she knows how to deliver a short, impactful and value packed pitch in less than three minutes that gets RESULTS.

 Doubling and tripling salaries for 45 ambitious leaders.
 Nine of her clients received 7-figure compensation packages
 Assisted 20 leaders with getting invited into the C-Suite
 ​Two were promoted three levels up in the same organization, one within two months
 ​Coaching leaders to thrive personally and professionally without burning out​​
 

As a former high-ranking officer in the U.S. Coast Guard, Christy led at the executive level and personally mentored hundreds of junior leaders to achieve senior leadership promotions. Her work isn’t just about money—it’s about transformation. 70% of her clients choose to stay in their jobs after shifting from survival mode to thriving, often earning more while working less.

Even leaders laid off under challenging circumstances land dream roles that align with their passions, self-care, and purpose after working with Christy.

Featured four times in Forbes and twice in Black Enterprise, Christy is known for blending executive strategy with deep emotional restoration to create lasting change. Whether she’s helping leaders land six-figure raises, guiding executives back to health, or training corporate teams to lead with resilience, her mission is the same:

To help ambitious leaders recover, realign, and rise into their next level—without sacrificing themselves along the way.

What Christy's Clients Are Saying

Christy is simply amazing! She helped me see my self-inflicted limitations and push past them. Since working with Christy, I've been promoted to a C-suite position, moved across country and bought my dream home. I also have more healthy boundaries with family and friends. Christy is direct; she plays no games and she has the vision and discernment to guide you along your path for a time. Since working with Christy, I still ask myself the tough questions and I continue to excel.
 
I recommend that you join the tribe of high-performing women (and men) who trust Christy to accelerate their progress. You will not be disappointed.
-Demian Lucas, MS, CDP, SPHR, SHRM-SCP
Christy is a phenomenal executive coach and has a natural ability to get her clients unstuck! I had the opportunity to work with Christy last year and while some of her methods were unconventional, they were very effective! I highly recommend Christy only to those who want real change and are ready to put in the effort.
-Joyce N. CEO at ThriveHealth | Innovative Healthcare Executive
I highly recommend Christy. I worked with Christy for a few short months. In that time she helped me understand what was really holding me back and facilitated a breakthrough that has leveled up my entire life. She does much more than help you achieve success at work. She helps you tear down the mental and spiritual walls that we have all built as adults to protect ourselves. Those same walls that served to protect are now a hindrance and must be removed if we are to achieve our best selves. Thank you Christy for showing me the way.
-Olivia Grant-Cream, Veteran, Speaker, Podcaster, HR Leader driving commercial excellence
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7 Keys to Get The Raise and Promotion You Deserve

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Yes! I'm ready to get the 7 Keys!

The Time is Now

Every day you wait is money lost. Every missed opportunity compounds over time. Your colleagues aren't more talented than you—they just learned these strategies first.

The question isn't whether you deserve more. You already know you do. The question is whether you're ready to do something about it.

Your future self is waiting. Don't keep her waiting any longer.